We build swag. Swag worthy of stealing.

Stuff You Already Knew. But You Didn’t.

Stuff You Already Knew. But You Didn’t.

2010 new years resolutions–> n.y.resolution #17 start where you are.today>  > I heard a great interview on NPR with the guy who the movie ‘The Pursuit of Happyness’ was based on. A guy who was homeless, in a major dead-end job, with custody of a child. They fictionalized one major part of the movie, and made the child old enough to speak with the actor Will Smith. The child was actually a roughly 18 month old toddler. That one fact blew me away, as I have 3 kids and all of them are (so far) MUCH easier to deal with as they get older. 18 months is iffy, especially if you are on the streets trying to keep things together.> He wrote a book recently, titled ‘Start where you are.’ And his cheerful resolve assured me that no matter how bad things look, you can improve them if you just , um, start improving them. Where you are, not where you wish you were. So, go and start.> Today.>>  >> n.y.resolution #16 pull ’em to WOW, let the price fall where it will.>> There has been alot of talk about this malaise. This 2009 great depression. It’s true, lotsa places are folding, getting skinnier, and people out of work. But WOW is WOW, and IF you can find people’s greatest pains, or find people’s greatest pleasures, there are sales to be made. And the quibbling over price often goes out the window.>  > n.y.resolution #15 give better gifts. no gift cards ever again.EVER. >  > The irony of me, being in the swag business, and still feeling compelled to give gift cards to some people was overwhelming yesterday. NO MAS!>  I apologize to one and all recipients of such lame ass largess. This coming year, I will know you well enough to properly swag you up, or tell you to piss off.>  > n.y.resolution #14 choose clients and @swagclub members closer than ever, you define your business by who you do business with. >  > Seth said it elegantly, your business is totally defined by who you allow to be clients. Let in a bunch of bottom feeders? You will become one. I worked for a guy years ago who was very involved with the slimiest, shadiest, greasiest, weasel faced possum eaters. Guess what he was well on his way to becoming?> Um, yeah, a slimy, shady, greasy, weasel faced possum eater. And I mean that in the nicest way.> Sort of.>  >  > n.y.resolution #13 eat sushi once a week. with someone nicer and more interesting than me. dat’s easy enough.>  > I could eat sushi every day, but it tends to be crazy expensive. If I won the lottery (which I do NOT play, so a big win is kinda unlikely) I would eat it every day. A big win would probably involve an on site sushi chef. REALLY unlikely.> That said, the luxury of a great meal, with someone I aspire to be more like seems less and less like a luxury as those darn years keep piling up and I find myself less and less like who I want to be like. >  > n.y.resolution #12 goto pita house more often, with first timers.>  > It is like a trip into another land, time, and mindset. My pita house journeys always are astounding, and more first timers deserve that treat.>  > n.y.resolution #11 learn more words, not just make up my own sketch language.>  > Kamranspeak is leaving wayyy too many gaps for all the Amelia Bedillias in my life.(You know who you are, knock it off! Killing.me.)>  Gotta work on that. Stat.>  >  > n.y.resolution #10 teach better lessons to ke-6, jct-9, and hk-13–better than ‘daddy sure does work alot, but seems to enjoy it’.>  > Really laying down on the job as the pater familias. This @swagclub project has really eaten into my parenting time and effectiveness.(and husbanding, too). In a way, it is great for the kids, HK-13, JCT-9, and KE-6 to see me doing what I love. Not so good for them to see it happening 80 hrs a week. It doesn’t FEEL like 80 hrs a week, especially considering how much grabass is part of what I do. But it is certainly a ton of man hours, running swagclub.> Not complaining, but gotta figure out a better work-life balance. >  > n.y.resolution #9 clean up my pottymouth, except where required.>  > Sometimes a well strung ‘language enhancement’ gets the point across. More often, it just makes the stringer look the ass. Working on it.>  >  > n.y.resolution #8 share my passion for public speaking by bringing more friends to Toastmasters- it can change their lives as it changed mine. > A supportive group of kindred spirits, all working on being better communicators. This is NOT the dreaded college Speech 101 class. It’s a rollicking good time replete with ‘snort-laughs’, great storytelling, and friendly people.> Join us. >  >  > n.y.resolution #7 read more books than I buy. nearing critical mass!>  > Every year my ‘to read’ pile grows, and my ‘just read’ pile never catches up. Even though I read at least a book a week, and on vacation at least a book a day. This is not sustainable.>  > n.y.resolution #6 give away more books than I keep. REALLY, nearing critical mass!>  > The ‘weasle-pile’ grows taller and taller. We are out of bookshelf space, and we have alot of darn bookshelves. Walls of them. I need some help on this. Need a book, gentle reader? Bet I have one that will suit ya. Free! Better than another darn gift card! >  > n.y.resolution #5 sleep late at least once a week. like, past 0615, @mwonderbeagle be dammned. >  > I am an early riser. 0515 is sleeping in. But there is no doubt I could use more sleep, so I am going to attempt to sleep in on day a week. If @mwonderbagle and @just_duchess will allow it. >>  >> n.y.resolution #4 focus on being the best in the world at what I could be best in the world at. whatever dat is. I think you may know better than me.>  > I read a book a few years ago that really stepped on my toes. It said, roughly, stop worrying about your weakness and go hone your strengths. Go be the best in the world at what you were built for.> As such, I have taken that to heart, stopped doing my 6th grade handwriting drills, and started my own club, searching for other kindred spirits. Interested in excellence in swag.> Strengthfinders or somesuch. Now Discover Your Strengths, or somesuch.> I have a few copies, lemme know if you fancy one.>  >  >  >  > n.y.resolution #3 eat my own dogfood. swag more, better, with an eye toward WOW, detail, quality, and excellence. > I worked for a guy who considered himself an ‘authority’ on swag. So much so that he even put ‘authority’ in his company name. What defines authority? I would say almost anything OTHER than putting it in your name. Authority, imho, comes from really getting into the shoes of your end users, finding what is going on in their lives, asking lots of questions, and living where they live.> He was very hesitant to do any kind of self promo, to a point where I was buying pens to give away, as he did not see the value in it. Kinda weird, coming from a ‘promotional authority’. aysm?> Bless his heart.> I now INVEST tons of time, energy, and money in building a consistent and quality brand identity, and that includes alot of swag. And alot of questions, meetings, professional development, and intentionality of the things we use to promote @swagclub. It is wayyy to soon to say it is working, but I can say, confidentially, that it sure FEELS like it is working.> And it seems more consistent than giving donuts.> Just sayin’.>  >  > n.y.resolution #2 live where my clients live.>  > I am working on spending more time with my clients and prospects, as that is the best place to learn their issues. Their needs. Their pains.>  >  >  n.y.resolution #1 wag more. bark less. dat’ll help make the world a better place.>  > I will calm down a bit, pat a dog, give a kind word or a biscuit, and try to knock some of the rougher edges off my often freely given advice. 2010 will be the year of a nicer, easier going, less Great Santini kinda guy. Working on making the world a better place.> Dat’s my goal, come help me do it.>