We build swag. Swag worthy of stealing.

Button, button. Who’s got the button?

Button, button.  Who’s got the button?

I’d like to link this post to the flair conversation in the movie a Office Spaces. 
Because I like flair.

A lot.

So much that I share it.


Sometimes inappropriately. 

What’s Chuck wearing, exactly?

This. This little piece of flair. A button.


How meta was that? !
Whatever,  I yam what I yam.

Our love of flair runs deep.


That’s obvious.  But the roots of this caper aren’t.

It started with behavior.  Nudging a tribe into a behavior.


The concept was this-we wanted the attendees to pimp our client.  And to EARN a thingy.  A Beach hat.  To earn the hat, one had to wear the button.

No button, no hat.  Qed.


And yes, that’s a Tiki bar.

Don’t judge.
Yes, it worked.

Outta buttons, outta hats.  Tons of smiles and connections.

That’s what is driving this bus, helping tribes connect.  Self identifying, that’s what tribes like us do. 


Sometimes we talk about it.

Other times we just show it.


With a button.


Or two.

How tight is your tribe?  How tight could it be?


Reality check- if you suck, it’s unlikely we can help you. Until you’re ready to suck less.

But if you’re reading this, it’s likely you already do.  Ready to suck less.

Ready to stop being monkeys with footballs.